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Outbound Marketing is not dead, it just needs to change.

end of outbound marketing

I recently read that outbound marketing is all but dead – well traditional outbound marketing anyway. ROI on traditional outbound marketing is definitely on the decrease. So what’s the solution?

You’ve probably read an awful lot on “Content Marketing” and Inbound Marketing, so why not combine all three? So how is this achieved? Well the principle, like all good business is simple :

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